I’m Natasha Knox, founder of Alaphia Financial Wellness. We’ll be working closely together, so here’s a little more about me:
The first thirteen years of my career were spent in a traditional advisory role at a full -service financial company. The traditional financial services industry can be rife with judgement. Alaphia was born to align what I do for a living with my values. I reject judgement for compassion.
I believe that all money decisions are in service of a deeper need of some sort – including decisions we may later regret. Once we understand the underlying needs, we can explore how to address them in a financially healthy way.
My work focuses on identifying what truly matters to you and using your money as a tool to serve your dearest values in a financially secure way. You can read more about how this works in practice, in the case studies here.
Giving back is a core personal value of mine. In support of that value, I currently serve on the board of directors for the Financial Therapy Association, as I have found that financial therapy is the key to transformation and healing with respect to finances. I also volunteer my time with FP Canada, which is the CFP® professional certifying body. Outside of the planning profession, I am passionate about the importance of public libraries and post-secondary education, and I also volunteer my time as chair of the board of governors for a college in my local community.
I am looking forward to working with you.